Canadian born Suzan St Maur has lived in the UK since childhood. After an early career start in journalism on a local newspaper, she transferred her allegiances to advertising and later became a highly successful scriptwriter in business television and live events. Today she writes prolifically across most media for a wide variety of business communication purposes. She has also written several published books on consumer and business topics.

This is the book offers common-sense solutions to would-be and current bloggers, demonstrating ways to make their blogs achieve, retain and grow in status and in the audience the blog is intended to reach. The book will be valuable to small-business owners and staffers for large corporations as well. PR professionals, journalists, web and graphic designers and all students of marketing will benefit from this book.

This is the book offers common-sense solutions to would-be and current bloggers, demonstrating ways to make their blogs achieve, retain and grow in status and in the audience the blog is intended to reach. The book will be valuable to small-business owners and staffers for large corporations as well. PR professionals, journalists, web and graphic designers and all students of marketing will benefit from this book.

Without English to English to help you, could you*... 1. Receive a stiffie in Stamford? 2. Buy some broadloom in Bradford? 3. Get gazumped in Galveston? 4. Eat aragula in Aberdeen? 5. Go to the carsey in Cleveland? 6. Get your bangs trimmed in Belfast? This handy A to Z brings you bang up to date on over 2,000 commonly used English words that can cause confusion, chaos, red faces and even cost you money if you use them in the wrong way, in the wrong country ... especially for business and social purposes. So stick this guide in your pocket, briefcase or on your favourite electronic device ... and avoid ever making embarrassing goofs in this international English of ours, ever again. * (1.Yes, a stiffie is a formal invitation card. 2.Yes, as long as you called it fitted carpet. 3.Possibly: gazumping is a real estate term. 4. Yes, provided you asked for rocket (salad.) 5. Yes, as long as you want to go to the washroom. 6. Yes, but you'd need to ask them to trim your fringe.)

"Suze is a messiah to businesses who want to engage, not bore, their customers, even if writing comes as a bit of a chore." - Ann Handley, MarketingProfs.com Considering that around 99 percent of internet business is done via the written word (plus what we still need to do for printed business writing) getting your business writing right is more important than ever before. In this practical how-to book professional business writer Suzan St Maur gets you writing effectively, easily, and quickly. Suze shows you how to... 1. Make sure your thinking is right, so what you write works first time 2. Polish your grammar, spelling and punctuation to perfection 3. Start your writing off on the right foot every time 4. Ensure everything you write gets the results you want 5. Harness PR skills to get you and your business noticed 6. Use pro advertising techniques to fire up your promotional writing 7. Write about yourself so readers know just how good you really are 8. Compose and write formal business documents with confidence 9. Prepare and present speeches that wow your audiences

A Non-Fiction Writing Coach in Your Pocket...Getting published is now easier than ever but the fundamental things that distinguish winning non-fiction from the pulp have never been more important. If you're serious about writing a high-quality non-fiction book, getting it published and making it commercially successful then this book treats you to a masterclass that covers all you need to know about creating, crafting, writing and pitching your next bestseller. When you read this book you will learn... 1. What every non-fiction book needs to be successful 2. How to get a good idea and how to turn it into a winning idea 3. Why so many books get started but not finished 4. How to plan your book so writing it is fast, painless and easy 5. Alternative publishing options and when you should pursue them 6. How to pitch your book to mainstream publishers 7. What happens from proposal to acceptance, to contract and beyond 8. How to devise a winning title for your non-fiction book 9. The mechanics for writing a book and meeting your obligations 10. When to get in outside help and how to find it Using real-life pitches, proposals, reviewer feedback, extensive links and even an entire sample contract, Suzan delivers in straight, honest terms what you need to do to succeed.

Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang. This book is by no means all encompassing, but the author has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins-some of which are fascinating and very surprising. A very valuable handbook for any student or practitioner in business to help demystify this crazy language called "English."